OVERVIEW

Joyful self-expression with Loopy

For Loopy, a small handmade jewelry line targeting young adults, I created a distinctive brand identity that balances a fun and playful vibe with a reputable image. By using a mix of vibrant colors with neutrals and whimsical typography, the design reflects both professionalism and playful charm. The logo-type was customized to have playful loops and curves, reminiscent of the loops and curves seen in jewelry.

Loopy's standout feature is their customizable charms, enabling customers to create personalized jewelry pieces that tell their own unique stories. The result is a lively and trustworthy brand that appeals to fashion-conscious individuals seeking creativity, quality, and joyful self-expression.