Nuestra Casita
BRAND IDENTITY PROJECT
Print Design
Web Design
Social Media Content
Menu
Website
Instagram assets
Business cards
Illustrator
Photoshop
Figma
OVERVIEW
Experience the warmth of "Nuestra Casita"
"Nuestra Casita" is an authentic, homey, and family-friendly Mexican restaurant located in Los Angeles, California. Inspired by the vibrant and colorful culture of Mexico, the brand identity captures the essence of a warm and welcoming Mexican home.
The designs feature a consistent use of playful, hand-drawn-style fonts and illustrative elements to evoke the friendly and casual ambiance envisioned by Nuestra Casita. Additionally, rugged textures are incorporated throughout the brand to reinforce the theme of authenticity.
LOGO
Creating the logo
During the sketching phase, the restaurant's name was still undecided between "Nuestra Casita" (meaning "Our Little Home") and "Mi Tierra" (meaning "My Homeland"). Ultimately, I chose the name "Nuestra Casita" to emphasize the family-friendly and homey atmosphere.
BRAND DELIVERABLES
Vibrant, inviting assets
For brand assets, the use of vibrant colors was inspired by the bright traditional houses and festivities of Mexico. Textures were incorporated to enhance the sense of authenticity, reflecting the rugged, genuine materials found in traditional Mexican architecture. Fun, playful illustrations were added to reinforce the inviting feel of the brand. Additionally, homey imagery/photography was used to highlight the importance of familism in Mexican culture, aiming to make visitors feel the warmth and hospitality of a Mexican home.
